United Colours of Benetton is not new to controversy when it comes to advertising. Benetton's ads over the years have always been excellent and thought provoking with its campaign on culture and ethnicity.
The question is: Is the real purpose for these ads to"battle the culture of hate in all it's forms"?
OR
Is it inducing extensive mockery in individuals through advertising?
From an artistic view point, these images show how the art of technology can alter a person's perception on things and especially a situation.
BENETTON SAYS:
"constructive provocation" intended "to give widespread visibility to an ideal notion of tolerance"
"chooses social issues and actively promotes humanitarian causes that could not otherwise have been communicated on a global scale"
"The central theme is the kiss, the most universal symbol of love, between world political and religious leaders."
(Truthfully, religious leaders kiss the hands; politicians do kiss @$$*$ not the cheeks or lips!)
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